Marketing/PR Strategy 2020
An overview of key initiatives and strategies that I created and developed to increase brand equity, brand awareness and created dynamic client experiences along with a calendar that is updated to reflect merchandise deliveries to plan effective PR and Marketing strategies.
"Luxury's Best Kept Secret"
Product Book 2019 - 2020
A book featuring products debuted in Paris for Press Week 2019 distributed company wide. The collection, "Defying Gravity" is inspired by the bird's eye view of Paris, observing the tin roofs and lamp posts lighting the streets of the Parisian night. Turning everything inside out, Moynat pulls the curtain back on their iconic pieces to give an inside look.
Moynat Heritage Lab
Soho, NY
A rendering I created to provide a visualization of what a 'Moynat Heritage Lab' would look like during Holiday Season to increase brand equity and celebrate Moynat's 170 Anniversary by presenting the holiday collection in a limited time format. It would also provide key data points in measuring the market in order to propose a new location for the brand.
Holiday Capsule Collection Event
In partnership with Sandrine Charles PR Consulting, we invited over 50 industry leaders from Vogue, Town & Country, Elle, Paper Magazine, WWD and Moynat VIP Clients, to view the new capsule collection in December 2019 with an attendance of 85%. I designed the invite and wrote the copy.
Subject Line: Champagne Soirée with Moynat
Body:
Dear (NAME),
You and a guest are invited to a private reception on December 12, 2019 from 6:30PM to 9PM at Moynat on 937 Madison Ave, NYC.
Please join us to celebrate our 170th Anniversary as we debut pieces never before seen in the US from our Paris presentation, “Defying Gravity”, as well as an exclusive first look at our upcoming SS20 collection.
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Please RSVP to (EMAIL) before December 1, 2019 so we may add you to the list. This is a limited access event.
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We look forward to see you.
Sincerely,
Moynat
MOYNAT x PIERRE HERME
A partnership matched in passion and innovation, the House of Moynat built a custom trunk to house Pierre Herme's delicious macarons. A heritage piece with historical blueprints, The Macaron Trunk is outfitted to hold these delightful treats. In partnership with both Saks Fifth Avenue debuts, Pierre Herme showcases the beautiful trunk built by Moynat artisans. I built the strategy and video.
MOYNAT x SAKS San Francisco
An initiative to introduce Moynat to clients at Saks Fifth Avenue San Francisco to deepen our relationship in the Saks network. The three day pop up surpassed the selling goal by 35%. I built this rendering was built in under 20 minutes in order to plan logistics, merchandise and personalize the space to present the brand properly.
"Be The First" Campaign
Pauline Moynat was the first and only female trunk maker of her time. Founded in Paris in 1849, Moynat is one of the oldest trunk makers in the world. We continue her legacy of craftsmanship and innovation through our leather goods. This is a strategy and video I created.
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As we celebrate National Women's Day,
"What will you do first?"