CDLP
Business Strategy 2019 and 2020
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A six month digital strategy I created begininging February 2019 presented to CDLP to expand their men's swimwear line with a collaboration with artist FLOWSOFLY, Photographer Gerardo Vizsmanos and Model Parker Hurley.
Following the swimwear success, a digital strategy for 2020 will align with the Tokyo Olympics around safe sex featuring a CDLP branded vending machine in the Olympic Village dispensing contraceptives while featuring athletes in the campaign.
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"“If you’re going to take these off, put this on”
Elmers Glue X RuPaul
I created the idea of Elmer’s Glue x RuPual from RuPaul’s Drag Race to represent Elmer’s Glue sticks with a digital campaign to bring awareness to 'Project: Back to School', a coalition for homeless children to provide school supplies. It will also introduce Elmer’s Glue as a Beauty Product
Natalie Off Duty Digital Strategy
An analysis of social influencer Natalie Suarez and necessary steps to increase her portfolio of brands and business ventures I built. Entering beauty is a key category that she was not focusing on. Today, she has partnered with Sephora to do just that.
GUCCI
Developed research and merchandise strategy to offer a new target market ​to increase their market share and expand their business I built.
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'Insurgence"
SS20 Collection
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A complete collection with a defined target market, pyschographic, colors selection, fabrics and styling that I created.
"Take the Risk or Lose the Chancee"
Trend Analysis
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A thorough Trend Analysis of New York Fashion Week SS19 that I created.